Scrappy Marketing for Life Science Start-ups

BIA Member, Mowbi, produced a guide to help life science professionals with little-to-no marketing background get started with the bare essentials.

The guide breaks down key marketing concepts and activities into practical, manageable chunks so that start-ups can incorporate marketing into their business operations as early as possible. It also includes a handy checklist to support the implementation of marketing activities.

The updated guide for 2024 includes access to a brand-new section discussing the benefits and limitations of AI and features AI-powered marketing tools for start-ups.

What readers said about the previous version of Scrappy Marketing:

“I LOVE it! Would have been so useful to have back in the day. the content is clear and actionable, and the layout is really accessible. There are so many people who I'm sure could (and should) use this.” – Lily Elsner, CEO and Co-founder, Jack Fertility

“The guide is very useful. It is a great starting point especial for a startup when you don’t have the biggest budget for marketing but need to know where to start. There are some brilliant ideas in there, it is easy to read through, and I really like the checklist at the end too.” – James Kusena, VP of Operations, MFX